A few places my work calls home

Product Marketing 🤝 Content Marketing

Product-led content is a force multiplier; it’s the key to scaling customer interactions with sales, CX, and support teams. For 10+ years, I’ve led educational content programs that improve close rates, boost activation metrics, reduce support tickets, and ultimately drive revenue.

Every piece of product-led content is part of a bigger user journey. My goal is to optimize how the pieces fit together to empower end users and internal teams.

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