A few places my work calls home
Product Marketing 🤝 Content Marketing
Educational, product-led content is a force multiplier for your business. It’s the key to scaling customer interactions with sales, CX, and support teams. It’s the source content that gets indexed by Google and recommended by AI. And it teaches users how to get the most value out of your software.
For 10+ years, I’ve led educational content programs that improve close rates, boost activation metrics, reduce support tickets, and drive revenue. Every piece of product-led content is part of a bigger user journey. My goal is always to optimize how the pieces fit together to empower end users and internal teams.
Better Help Center Content Led to 33% Fewer Support Tickets
Gather’s support team was facing a rising number of tickets where customers were asking basic, repetitive questions. By creating new help docs, archiving old ones, and improving the way the Help Center was organized, we decreased ticket volume and increased how often help docs were shared by support agents.
Let’s Connect
I’d love to hear what you’re working on.