On-Demand Videos Improved Self-Serve Activation by 5%

I launched Gather Academy, a guided video tutorial hub, to help Gather scale self-serve activation. It improved key adoption metrics & exceeded industry benchmarks.

I launched Gather Academy, a guided video tutorial hub, to help Gather scale self-serve activation. It improved key adoption metrics & exceeded industry benchmarks.

About the project

I launched Gather Academy, a guided video tutorial hub, to help Gather scale self-serve activation. It improved key adoption metrics & exceeded industry benchmarks.

I launched Gather Academy, a guided video tutorial hub, to help Gather scale self-serve activation. It improved key adoption metrics & exceeded industry benchmarks.

Date:

Client:

Gather

Services:

Customer Education

Gather had a strong PLG motion, and needed more on-demand resources for users to educate themselves during onboarding. To help scale activation, I launched Gather Academy: Home of short video tutorials. These videos improved key adoption metrics and exceeded industry benchmarks for play rate and engagement.